What Drives Word-of-Mouth?:  The Roles of Product Originality and Usefulness

What Drives Word-of-Mouth? The Roles of Product Originality and Usefulness

Sarit Moldovan, Jacob Goldenberg, Amitava Chattopadhyay

פרסום מחקרי: נייר עבודה / גרסה מוקדמת › נייר עבודה

שפה מקורית	אנגלית אמריקאית
מוציא לאור	Marketing Science Institute
מזהי עצם דיגיטלי (DOIs)	https://doi.org/https://www.msi.org/wp-content/uploads/2020/06/MSI_Report_06-111.pdf
סטטוס פרסום	פורסם - 1 ינו׳ 2006

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