What Drives Word-of-Mouth?:  The Roles of Product Originality and Usefulness

What Drives Word-of-Mouth? The Roles of Product Originality and Usefulness

Research output: Working paper

Original language	American English
Publisher	Marketing Science Institute
State	Published - 1 Jan 2006

@techreport{d1a750da3cb2433bac410873709b66ea,

title = "What Drives Word-of-Mouth?: The Roles of Product Originality and Usefulness",

author = "Sarit Moldovan and Jacob Goldenberg and Amitava Chattopadhyay",

year = "2006",

month = jan,

day = "1",

language = "American English",

publisher = "Marketing Science Institute",

type = "WorkingPaper",

institution = "Marketing Science Institute",

}