What Drives Word-of-Mouth?:  The Roles of Product Originality and Usefulness

What Drives Word-of-Mouth? The Roles of Product Originality and Usefulness

Sarit Moldovan, Jacob Goldenberg, Amitava Chattopadhyay

Research output: Working paper

Original language	American English
Publisher	Marketing Science Institute
DOIs	https://doi.org/https://www.msi.org/wp-content/uploads/2020/06/MSI_Report_06-111.pdf
State	Published - 1 Jan 2006

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