We present a data-driven method for estimating the 3D shapes of faces viewed in single, unconstrained photos (aka 'in-the-wild'). Our method was designed with an emphasis on robustness and efficiency-with the explicit goal of deployment in real-world applications which reconstruct and display faces in 3D. Our key observation is that for many practical applications, warping the shape of a reference face to match the appearance of a query, is enough to produce realistic impressions of the query's 3D shape. Doing so, however, requires matching visual features between the (possibly very different) query and reference images, while ensuring that a plausible face shape is produced. To this end, we describe an optimization process which seeks to maximize the similarity of appearances and depths, jointly, to those of a reference model. We describe our system for monocular face shape reconstruction and present both qualitative and quantitative experiments, comparing our method against alternative systems, and demonstrating its capabilities. Finally, as a testament to its suitability for real-world applications, we offer an open, on-line implementation of our system, providing unique means of instant 3D viewing of faces appearing in web photos.