Too much of a good thing?:  How misaligned signals of popularity diminish product appeal

Sarit Moldovan; Meyrav Shoham; Yael Steinhart

Too much of a good thing? How misaligned signals of popularity diminish product appeal

Sarit Moldovan, Meyrav Shoham, Yael Steinhart

Management discipline

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	American English
Title of host publication	NA - Advances in Consumer Research
Editors	Jennifer Argo, Tina M Lowrey, Hope Jensen Schau
Publisher	Duluth, MN : Association for Consumer Research
Pages	546-547
Volume	48
State	Published - 2020
Event	2020 ACR (Association for Consumer Research) conference - Paris (virtual), France Duration: 1 Oct 2020 → …

Conference

Conference	2020 ACR (Association for Consumer Research) conference
Country/Territory	France
City	Paris (virtual)
Period	1/10/20 → …

Bibliographical note

see

Cite this

@inproceedings{6dffe636673041c0bae6e7d8f95e478b,

title = "Too much of a good thing?: How misaligned signals of popularity diminish product appeal",

author = "Sarit Moldovan and Meyrav Shoham and Yael Steinhart",

note = "see; 2020 ACR (Association for Consumer Research) conference ; Conference date: 01-10-2020",

year = "2020",

language = "American English",

volume = "48",

pages = "546--547",

editor = "Argo, {Jennifer } and Lowrey, {Tina M} and {Jensen Schau}, {Hope }",

booktitle = "NA - Advances in Consumer Research",

publisher = "Duluth, MN : Association for Consumer Research",

}

Moldovan, S, Shoham, M & Steinhart, Y 2020, Too much of a good thing? How misaligned signals of popularity diminish product appeal. in J Argo, TM Lowrey & H Jensen Schau (eds), NA - Advances in Consumer Research . vol. 48, Duluth, MN : Association for Consumer Research, pp. 546-547, 2020 ACR (Association for Consumer Research) conference , Paris (virtual), France, 1/10/20.

Too much of a good thing? How misaligned signals of popularity diminish product appeal. / Moldovan, Sarit; Shoham, Meyrav; Steinhart, Yael.
NA - Advances in Consumer Research . ed. / Jennifer Argo; Tina M Lowrey; Hope Jensen Schau. Vol. 48 Duluth, MN : Association for Consumer Research, 2020. p. 546-547.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Too much of a good thing?

T2 - 2020 ACR (Association for Consumer Research) conference

AU - Moldovan, Sarit

AU - Shoham, Meyrav

AU - Steinhart, Yael

N1 - see

PY - 2020

Y1 - 2020

UR - https://www.acrwebsite.org/web/conferences/north-american-conference

M3 - Conference contribution

VL - 48

SP - 546

EP - 547

BT - NA - Advances in Consumer Research

A2 - Argo, Jennifer

A2 - Lowrey, Tina M

A2 - Jensen Schau, Hope

PB - Duluth, MN : Association for Consumer Research

Y2 - 1 October 2020

ER -

Too much of a good thing? How misaligned signals of popularity diminish product appeal

Conference

Bibliographical note

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Cite this