To Talk or Not to Talk: The Internal Dilemma of Early Adopters as a Function of Their Need to Be Unique

Sarit Moldovan, Yael Steinhart, Shlomit Ofen, Yair Giwnewer

Research output: Contribution to conferencePaperpeer-review


ConferencePCS - Society for Consumer Psychology
Country/TerritoryUnited States
City Atlanta GA
Period24/02/11 → …
Internet address

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