The study aims at revealing the dynamics of processes of socialization of university faculty members to university culture and norms. As a first step in this endeavor a group of eight university faculty members -- novice and senior -- affiliated with the department of education at an Israeli research university were interviewed in depth. The interviews were protocolled verbatim and content-analyzed. The content-analysis yielded several themes of reference: isolation and loneliness; expectations; professional identity; conflicts and dilemmas; and tenure. These themes were analyzed and discussed, followed by practical implications for policy makers and academic staff.