The effect of advertising on word-of-mouth

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	American English
Title of host publication	Proceedings of the 38th EMAC conference
State	Published - 2009
Event	34th EMAC conference: Rejuvenating Marketing: Contamination, innovation, integration - Milan, Italy Duration: 24 May 2005 → …

Cite this

@inproceedings{3314e8b1c0c548b599a09a42bc590dd2,

title = "The effect of advertising on word-of-mouth",

author = "Sarit Moldovan and Lehmann, \{Donald R.\}",

year = "2009",

language = "American English",

booktitle = "Proceedings of the 38th EMAC conference",

note = "34th EMAC conference : Rejuvenating Marketing: Contamination, innovation, integration ; Conference date: 24-05-2005",

}