The effect of advertising on word-of-mouth

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	American English
Title of host publication	NA - Advances in Consumer Research
Editors	Margaret C. Campbell , Jeff Inman, Rik Pieters
Publisher	Duluth, MN : Association for Consumer Research
Volume	37
State	Published - 2010

see

Cite this

@inproceedings{785d2bc9915e49d4be5c5187984a492b,

title = "The effect of advertising on word-of-mouth",

author = "Sarit Moldovan and Lehmann, \{Donald R.\}",

note = "see",

year = "2010",

language = "American English",

volume = "37",

editor = "\{Campbell \}, \{Margaret C. \} and \{ Inman\}, Jeff and Pieters, \{Rik \}",

booktitle = "NA - Advances in Consumer Research",

publisher = "Duluth, MN : Association for Consumer Research",

}

TY - GEN

T1 - The effect of advertising on word-of-mouth

AU - Moldovan, Sarit

AU - Lehmann, Donald R.

N1 - see

PY - 2010

Y1 - 2010

UR - https://www.acrwebsite.org/web/conferences/north-american-conference

M3 - Conference contribution

VL - 37

BT - NA - Advances in Consumer Research

A2 - Campbell , Margaret C.

A2 - Inman, Jeff

A2 - Pieters, Rik

PB - Duluth, MN : Association for Consumer Research

ER -