The effect of advertising on word-of-mouth

Sarit Moldovan, Donald R. Lehmann

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageAmerican English
Title of host publicationNA - Advances in Consumer Research
EditorsMargaret C. Campbell , Jeff Inman, Rik Pieters
PublisherDuluth, MN : Association for Consumer Research
StatePublished - 2010

Bibliographical note


Cite this