The Effect of Advertising on Word-of-Mouth

Research output: Contribution to conferencePaperpeer-review

Original languageAmerican English
StatePublished - 2009
EventMarketing Science University of Michigan - Ann Arbor , MI, United States
Duration: 4 Jun 2010 → …

Conference

ConferenceMarketing Science University of Michigan
Country/TerritoryUnited States
CityAnn Arbor , MI
Period4/06/10 → …

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