The different roles of product originality and usefulness in generating word of mouth

Sarit Moldovan, Amitava Chattopadhyay, Jacob Goldenberg

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	American English
Title of host publication	NA - Advances in Consumer Research
Editors	Angela Y. Lee , Dilip Soman
Publisher	Duluth, MN : Association for Consumer Research
Pages	49-51
Volume	35
State	Published - 2008

see

Cite this

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title = "The different roles of product originality and usefulness in generating word of mouth",

author = "Sarit Moldovan and Amitava Chattopadhyay and Jacob Goldenberg",

note = "see",

year = "2008",

language = "American English",

volume = "35",

pages = "49--51",

editor = "\{Lee \}, \{Angela Y. \} and Soman, \{Dilip \}",

booktitle = "NA - Advances in Consumer Research",

publisher = "Duluth, MN : Association for Consumer Research",

}

The different roles of product originality and usefulness in generating word of mouth. / Moldovan, Sarit; Chattopadhyay, Amitava; Goldenberg, Jacob.
NA - Advances in Consumer Research . ed. / Angela Y. Lee ; Dilip Soman. Vol. 35 Duluth, MN : Association for Consumer Research, 2008. p. 49-51.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - The different roles of product originality and usefulness in generating word of mouth

AU - Moldovan, Sarit

AU - Chattopadhyay, Amitava

AU - Goldenberg, Jacob

N1 - see

PY - 2008

Y1 - 2008

UR - https://www.acrwebsite.org/web/conferences/north-american-conference

M3 - Conference contribution

VL - 35

SP - 49

EP - 51

BT - NA - Advances in Consumer Research

A2 - Lee , Angela Y.

A2 - Soman, Dilip

PB - Duluth, MN : Association for Consumer Research

ER -