The different roles of product originality and usefulness in generating word of mouth

Sarit Moldovan, Amitava Chattopadhyay, Jacob Goldenberg

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageAmerican English
Title of host publicationNA - Advances in Consumer Research
EditorsAngela Y. Lee , Dilip Soman
PublisherDuluth, MN : Association for Consumer Research
Pages49-51
Volume35
StatePublished - 2008

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