Original language | American English |
---|---|
Title of host publication | NA - Advances in Consumer Research |
Editors | Angela Y. Lee , Dilip Soman |
Publisher | Duluth, MN : Association for Consumer Research |
Pages | 49-51 |
Volume | 35 |
State | Published - 2008 |
The different roles of product originality and usefulness in generating word of mouth
Sarit Moldovan, Amitava Chattopadhyay, Jacob Goldenberg
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review