| Original language | American English |
|---|---|
| Title of host publication | Proceedings of the 42th EMAC conference |
| State | Published - 2013 |
Share and scare: solving the communication dilemma of early adopters with a high need for uniqueness
Sarit Moldovan, Yael Steinhart, Shlomit Ofen
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review