Share and scare: Solving the communication dilemma of early adopters with a high need for uniqueness

Sarit Moldovan, Yael Steinhart, Shlomit Ofen

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageAmerican English
Title of host publicationNA - Advances in Consumer Research
EditorsZeynep Gürhan-Canli, Cele Otnes, Rui (Juliet) Zhu
PublisherDuluth, MN : Association for Consumer Research
StatePublished - 2012

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