Share and scare: Solving the communication dilemma of early adopters with a high need for uniqueness

Sarit Moldovan, Yael Steinhart, Shlomit Ofen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	American English
Title of host publication	NA - Advances in Consumer Research
Editors	Zeynep Gürhan-Canli, Cele Otnes, Rui (Juliet) Zhu
Publisher	Duluth, MN : Association for Consumer Research
Pages	232-235
Volume	40
State	Published - 2012

see

Cite this

@inproceedings{44668e8fb83b483a818bc5a3bbd59065,

title = "Share and scare: Solving the communication dilemma of early adopters with a high need for uniqueness",

author = "Sarit Moldovan and Yael Steinhart and Shlomit Ofen",

note = "see",

year = "2012",

language = "American English",

volume = "40",

pages = "232--235",

editor = "G{\"u}rhan-Canli, {Zeynep } and Otnes, {Cele } and Zhu, {Rui (Juliet) }",

booktitle = "NA - Advances in Consumer Research",

publisher = "Duluth, MN : Association for Consumer Research",

}

Share and scare: Solving the communication dilemma of early adopters with a high need for uniqueness. / Moldovan, Sarit; Steinhart, Yael; Ofen, Shlomit.
NA - Advances in Consumer Research . ed. / Zeynep Gürhan-Canli; Cele Otnes; Rui (Juliet) Zhu. Vol. 40 Duluth, MN : Association for Consumer Research, 2012. p. 232-235.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Share and scare

T2 - Solving the communication dilemma of early adopters with a high need for uniqueness

AU - Moldovan, Sarit

AU - Steinhart, Yael

AU - Ofen, Shlomit

N1 - see

PY - 2012

Y1 - 2012

UR - https://www.acrwebsite.org/web/conferences/north-american-conference

M3 - Conference contribution

VL - 40

SP - 232

EP - 235

BT - NA - Advances in Consumer Research

A2 - Gürhan-Canli, Zeynep

A2 - Otnes, Cele

A2 - Zhu, Rui (Juliet)

PB - Duluth, MN : Association for Consumer Research

ER -