Abstract
Online video lectures are rapidly gaining popularity in formal and informal
learning environments. Interactivity is perceived as increasing the attention
span of learners and improving the quality of learning. However, interactivity
may be regarded as an interruption, which distracts students. Furthermore,
adding interactive elements to online video lectures requires additional
investment of various resources. Therefore, it is important to investigate the
impact of adding interactivity to online video lectures on the attention span of
learners. This study employs a learning analytics approach, and investigates
the influence of adding interactivity to online video lectures on students’
attention span. We analyzed data of two Massive Open Online Courses
(MOOCs) that were developed by the Open University of Israel in order to
make English for academic purposes (EAP) courses freely accessible. The
findings suggest that interactivity may increase the attention span of learners,
as measured by the average online video lecture viewing completion
percentage, before and after the addition of interactivity.
learning environments. Interactivity is perceived as increasing the attention
span of learners and improving the quality of learning. However, interactivity
may be regarded as an interruption, which distracts students. Furthermore,
adding interactive elements to online video lectures requires additional
investment of various resources. Therefore, it is important to investigate the
impact of adding interactivity to online video lectures on the attention span of
learners. This study employs a learning analytics approach, and investigates
the influence of adding interactivity to online video lectures on students’
attention span. We analyzed data of two Massive Open Online Courses
(MOOCs) that were developed by the Open University of Israel in order to
make English for academic purposes (EAP) courses freely accessible. The
findings suggest that interactivity may increase the attention span of learners,
as measured by the average online video lecture viewing completion
percentage, before and after the addition of interactivity.
| Original language | American English |
|---|---|
| Title of host publication | Proceedings of the 12th Chais Conference for the Study of Innovation and Learning Technologies: |
| Subtitle of host publication | Learning in the technological era |
| Publisher | The Open University of Israel |
| Pages | E38-E44 |
| Number of pages | 7 |
| Volume | 12 |
| State | Published - 2017 |
Keywords
- online video lectures, interactive video, students’ attention span, learning analytics, attention economy