| Original language | American English |
|---|---|
| Title of host publication | Asia-Pacific Advances in Consumer Research |
| Editors | Echo Wen Wan , Meng Zhang |
| Publisher | Duluth, MN : Association for Consumer Research |
| Pages | 245-246 |
| Volume | 11 |
| State | Published - 2015 |
Positively useless: Irrelevant negative information enhances positive impressions
Meyrav Shoham, Sarit Moldovan, Yael Steinhart
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review