Original language | American English |
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Title of host publication | Asia-Pacific Advances in Consumer Research |
Editors | Echo Wen Wan , Meng Zhang |
Publisher | Duluth, MN : Association for Consumer Research |
Pages | 245-246 |
Volume | 11 |
State | Published - 2015 |
Positively useless: Irrelevant negative information enhances positive impressions
Meyrav Shoham, Sarit Moldovan, Yael Steinhart
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review