Positively useless: Irrelevant negative information enhances positive impressions

Meyrav Shoham, Sarit Moldovan, Yael Steinhart

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageAmerican English
Title of host publicationAsia-Pacific Advances in Consumer Research
EditorsEcho Wen Wan , Meng Zhang
PublisherDuluth, MN : Association for Consumer Research
Pages245-246
Volume11
StatePublished - 2015

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