Skip to main navigation Skip to search Skip to main content

Positively useless: Irrelevant negative information enhances positive impressions

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageAmerican English
Title of host publicationNA - Advances in Consumer Research
EditorsKristin Diehl , Carolyn Yoon
PublisherDuluth, MN : Association for Consumer Research
Pages100-104
Volume43
StatePublished - 2015

Bibliographical note

see

Cite this