Positively useless: Irrelevant negative information enhances positive impressions

Meyrav Shoham, Sarit Moldovan, Yael Steinhart

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageAmerican English
Title of host publicationNA - Advances in Consumer Research
EditorsKristin Diehl , Carolyn Yoon
PublisherDuluth, MN : Association for Consumer Research
Pages100-104
Volume43
StatePublished - 2015

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