Original language | American English |
---|---|
Title of host publication | NA - Advances in Consumer Research |
Editors | Kristin Diehl , Carolyn Yoon |
Publisher | Duluth, MN : Association for Consumer Research |
Pages | 100-104 |
Volume | 43 |
State | Published - 2015 |
Positively useless: Irrelevant negative information enhances positive impressions
Meyrav Shoham, Sarit Moldovan, Yael Steinhart
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review