Perception of Innovation:: How to Attract Non-Early Adopters to Adopt

Perception of Innovation: How to Attract Non-Early Adopters to Adopt

Sarit Moldovan, Ruth Zwick, Liat Hadar

Research output: Contribution to conference › Paper › peer-review

Original language	American English
State	Published - 2023
Event	Marketing Management Association Spring Conference Online - virtual Duration: 21 Mar 2023 → … https://www.mmaglobal.org/mma-spring-conference-virtual

Conference	Marketing Management Association Spring Conference Online
Period	21/03/23 → …
Internet address	https://www.mmaglobal.org/mma-spring-conference-virtual

@conference{e59be2efb5734b19bff393e32436a819,

title = "Perception of Innovation:: How to Attract Non-Early Adopters to Adopt",

author = "Sarit Moldovan and Ruth Zwick and Liat Hadar",

year = "2023",

language = "American English",

note = "Marketing Management Association Spring Conference<br/>Online<br/> ; Conference date: 21-03-2023",

url = "https://www.mmaglobal.org/mma-spring-conference-virtual ",

}