Abstract
Early adopters are the first to adopt innovations and are considered crucial to product success. Yet, non-early adopters make the majority of the market. We present evidence that reducing the perceived innovativeness of the product, by presenting consumers with a much more innovative product, may encourage non-early adopters to adopt the innovation while maintaining early adopters' adoption intentions.
| Original language | American English |
|---|---|
| State | Published - 2021 |
| Event | כנס צ'ייס השישה-עשר לחקר חדשנות וטכנולוגיות למידה2021: Online - האוניבריסטה הפתוחה, רעננה, Israel Duration: 16 Feb 2021 → … https://www.openu.ac.il/innovation/chais2021/pages/Conference_program.aspx |
Conference
| Conference | כנס צ'ייס השישה-עשר לחקר חדשנות וטכנולוגיות למידה2021 |
|---|---|
| Country/Territory | Israel |
| City | רעננה |
| Period | 16/02/21 → … |
| Internet address |