Opinion Leaders or Opinion Followers? The Effect of Centrality on Susceptibility to Group Influence

Research output: Working paper

Original language	American English
Publisher	Marketing Science Institute
State	Published - 10 May 2018

Access to Document

@techreport{f5194d46f528463697b93019f5a12a81,

title = "Opinion Leaders or Opinion Followers? The Effect of Centrality on Susceptibility to Group Influence",

author = "Edith Shalev and Schrift, \{Rom Y.\}",

year = "2018",

month = may,

day = "10",

language = "American English",

publisher = "Marketing Science Institute",

type = "WorkingPaper",

institution = "Marketing Science Institute",

}