Mind the gap: How smaller numerical differences can increase product attractiveness

Yael Steinhart, Sarit Moldovan

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageAmerican English
Title of host publicationNA - Advances in Consumer Research
EditorsAyelet Gneezy, Vladas Griskevicius, Patti Williams
PublisherDuluth, MN : Association for Consumer Research
StatePublished - 2017

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