Mind the gap: How smaller numerical differences can increase product attractiveness

Meyrav Shoham, Yael Steinhart, Sarit Moldovan

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageAmerican English
Title of host publicationProceedings of the 2018 EMAC conference
StatePublished - 2018
EventEMAC - European Marketing Academy - 47th Annual Conference - Glasgow, United Kingdom
Duration: 29 May 2018 → …


ConferenceEMAC - European Marketing Academy - 47th Annual Conference
Country/TerritoryUnited Kingdom
Period29/05/18 → …
Internet address

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article with similar title 21961185

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