Mind the gap: How smaller numerical differences can increase product attractiveness

Meyrav Shoham, Yael Steinhart, Sarit Moldovan

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	American English
Title of host publication	Proceedings of the 2018 EMAC conference
State	Published - 2018
Event	EMAC - European Marketing Academy - 47th Annual Conference - Glasgow, United Kingdom Duration: 29 May 2018 → … http://www.emac-2018.org/r/default.asp?iId=IDHGLH

Conference	EMAC - European Marketing Academy - 47th Annual Conference
Country/Territory	United Kingdom
City	Glasgow
Period	29/05/18 → …
Internet address	http://www.emac-2018.org/r/default.asp?iId=IDHGLH

article with similar title 21961185

Cite this

@inproceedings{d14d1aa9dfa84515bd7cd71176c0dedd,

title = "Mind the gap: How smaller numerical differences can increase product attractiveness",

author = "Meyrav Shoham and Yael Steinhart and Sarit Moldovan",

note = "article with similar title 21961185 ; EMAC - European Marketing Academy - 47th Annual Conference ; Conference date: 29-05-2018",

year = "2018",

language = "American English",

booktitle = "Proceedings of the 2018 EMAC conference",

url = "http://www.emac-2018.org/r/default.asp?iId=IDHGLH",

}