Managing word of mouth: An examination of the link between new product dimensions and word of mouth

Sarit Moldovan, Jacob Goldenberg, Amitava Chattopadhyay

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	American English
Title of host publication	Proceedings of the 34th EMAC conference
State	Published - 2005
Event	34th EMAC conference: Rejuvenating Marketing: Contamination, innovation, integration - Milan, Italy Duration: 24 May 2005 → …

Cite this

@inproceedings{934b63ba77b548e59ab28252a720c829,

title = "Managing word of mouth: An examination of the link between new product dimensions and word of mouth",

author = "Sarit Moldovan and Jacob Goldenberg and Amitava Chattopadhyay",

year = "2005",

language = "American English",

booktitle = "Proceedings of the 34th EMAC conference",

note = "34th EMAC conference : Rejuvenating Marketing: Contamination, innovation, integration ; Conference date: 24-05-2005",

}