Managing word of mouth: An examination of the link between new product dimensions and word of mouth

Sarit Moldovan, Jacob Goldenberg, Amitava Chattopadhyay

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageAmerican English
Title of host publicationProceedings of the 34th EMAC conference
StatePublished - 2005
Event34th EMAC conference: Rejuvenating Marketing: Contamination, innovation, integration - Milan, Italy
Duration: 24 May 2005 → …


Conference34th EMAC conference
Period24/05/05 → …

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