Leaps and tweaks: The impact of version numbers on product attractiveness

Meyrav Shoham, Yael Steinhart, Sarit Moldovan

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	American English
Title of host publication	NA - Advances in Consumer Research
Editors	Page Moreau, Stefano Puntoni
Publisher	Duluth, MN : Association for Consumer Research
Pages	759-759
Volume	44
State	Published - 2016

see

Cite this

@inproceedings{89fcc99156a042d79fd3ca393711745f,

title = "Leaps and tweaks: The impact of version numbers on product attractiveness",

author = "Meyrav Shoham and Yael Steinhart and Sarit Moldovan",

note = "see",

year = "2016",

language = "American English",

volume = "44",

pages = "759--759",

editor = "Moreau, {Page } and Puntoni, {Stefano }",

booktitle = "NA - Advances in Consumer Research",

publisher = "Duluth, MN : Association for Consumer Research",

}

Leaps and tweaks: The impact of version numbers on product attractiveness. / Shoham, Meyrav; Steinhart, Yael; Moldovan, Sarit.
NA - Advances in Consumer Research . ed. / Page Moreau; Stefano Puntoni. Vol. 44 Duluth, MN : Association for Consumer Research, 2016. p. 759-759.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Leaps and tweaks

T2 - The impact of version numbers on product attractiveness

AU - Shoham, Meyrav

AU - Steinhart, Yael

AU - Moldovan, Sarit

N1 - see

PY - 2016

Y1 - 2016

UR - https://www.acrwebsite.org/web/conferences/north-american-conference

M3 - Conference contribution

VL - 44

SP - 759

EP - 759

BT - NA - Advances in Consumer Research

A2 - Moreau, Page

A2 - Puntoni, Stefano

PB - Duluth, MN : Association for Consumer Research

ER -