Intuitive number evaluation is not affected by information processing load

Zohar Rusou; Dan Zakay; Marius Usher

doi:10.1007/978-3-319-42070-7_14

Intuitive number evaluation is not affected by information processing load

Zohar Rusou, Dan Zakay, Marius Usher

Psychology discipline

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Numbers play a major role in decisions about vital life issues. This study compared the relative advantage of analytical vs. intuitive numerical processing in numerical average evaluations, while varying information load, complexity of the task and the information presentation formats. Thinking manipulation was based on Dehaene’s [5] model, which postulates two pathways for the numerical processing. The complexity level of the task was manipulated by varying the number of items to be averaged. The information presentation format were simultaneous vs. sequential. When few numbers were presented, analytical evaluations were more accurate. When task complexity increased and a sequential presentation was used, intuitive evaluations were more accurate. The results challenge the common position that analytical thinking is always advantageous in numerical evaluations, suggesting instead that the relative efficiency of each thinking mode is mediated by task’s factors. The cognitive mechanisms that might underlie our results are discussed.

Original language	English
Title of host publication	Advances in Human Factors, Business Management, Training and Education - Proceedings of the AHFE 2016 International Conference on Human Factors, Business Management and Society
Editors	Terence Andre, Jussi Ilari Kantola, Salman Nazir, Tibor Barath
Publisher	Springer Verlag
Pages	135-148
Number of pages	14
ISBN (Print)	9783319420691
DOIs	https://doi.org/10.1007/978-3-319-42070-7_14
State	Published - 2017
Event	International Conference on Human Factors, Business Management and Society, AHFE 2016 - Walt Disney World, United States Duration: 27 Jul 2016 → 31 Jul 2016

Publication series

Name	Advances in Intelligent Systems and Computing
Volume	498
ISSN (Print)	2194-5357

Conference

Conference	International Conference on Human Factors, Business Management and Society, AHFE 2016
Country/Territory	United States
City	Walt Disney World
Period	27/07/16 → 31/07/16

Bibliographical note

Publisher Copyright:
© Springer International Publishing Switzerland 2017.

Keywords

Analytical thinking
Decision making
Dual process theories
Intuitive thinking
Numerical cognition

Access to Document

10.1007/978-3-319-42070-7_14

Cite this

Rusou, Z., Zakay, D., & Usher, M. (2017). Intuitive number evaluation is not affected by information processing load. In T. Andre, J. I. Kantola, S. Nazir, & T. Barath (Eds.), Advances in Human Factors, Business Management, Training and Education - Proceedings of the AHFE 2016 International Conference on Human Factors, Business Management and Society (pp. 135-148). (Advances in Intelligent Systems and Computing; Vol. 498). Springer Verlag. https://doi.org/10.1007/978-3-319-42070-7_14

Rusou, Zohar ; Zakay, Dan ; Usher, Marius. / Intuitive number evaluation is not affected by information processing load. Advances in Human Factors, Business Management, Training and Education - Proceedings of the AHFE 2016 International Conference on Human Factors, Business Management and Society. editor / Terence Andre ; Jussi Ilari Kantola ; Salman Nazir ; Tibor Barath. Springer Verlag, 2017. pp. 135-148 (Advances in Intelligent Systems and Computing).

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abstract = "Numbers play a major role in decisions about vital life issues. This study compared the relative advantage of analytical vs. intuitive numerical processing in numerical average evaluations, while varying information load, complexity of the task and the information presentation formats. Thinking manipulation was based on Dehaene{\textquoteright}s [5] model, which postulates two pathways for the numerical processing. The complexity level of the task was manipulated by varying the number of items to be averaged. The information presentation format were simultaneous vs. sequential. When few numbers were presented, analytical evaluations were more accurate. When task complexity increased and a sequential presentation was used, intuitive evaluations were more accurate. The results challenge the common position that analytical thinking is always advantageous in numerical evaluations, suggesting instead that the relative efficiency of each thinking mode is mediated by task{\textquoteright}s factors. The cognitive mechanisms that might underlie our results are discussed.",

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Rusou, Z, Zakay, D & Usher, M 2017, Intuitive number evaluation is not affected by information processing load. in T Andre, JI Kantola, S Nazir & T Barath (eds), Advances in Human Factors, Business Management, Training and Education - Proceedings of the AHFE 2016 International Conference on Human Factors, Business Management and Society. Advances in Intelligent Systems and Computing, vol. 498, Springer Verlag, pp. 135-148, International Conference on Human Factors, Business Management and Society, AHFE 2016, Walt Disney World, United States, 27/07/16. https://doi.org/10.1007/978-3-319-42070-7_14

Intuitive number evaluation is not affected by information processing load. / Rusou, Zohar; Zakay, Dan; Usher, Marius.
Advances in Human Factors, Business Management, Training and Education - Proceedings of the AHFE 2016 International Conference on Human Factors, Business Management and Society. ed. / Terence Andre; Jussi Ilari Kantola; Salman Nazir; Tibor Barath. Springer Verlag, 2017. p. 135-148 (Advances in Intelligent Systems and Computing; Vol. 498).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Rusou Z, Zakay D, Usher M. Intuitive number evaluation is not affected by information processing load. In Andre T, Kantola JI, Nazir S, Barath T, editors, Advances in Human Factors, Business Management, Training and Education - Proceedings of the AHFE 2016 International Conference on Human Factors, Business Management and Society. Springer Verlag. 2017. p. 135-148. (Advances in Intelligent Systems and Computing). doi: 10.1007/978-3-319-42070-7_14

Intuitive number evaluation is not affected by information processing load

Abstract

Publication series

Conference

Bibliographical note

Keywords

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