"Hot Guys" in Tel Aviv.. pride tourism in Israel

Amit Kama, Yael Ram

Research output: Contribution to journalArticlepeer-review


The LGBTQ+ (lesbian, gay, bisexual, transgender, and questioning) community is warmly embraced by the city of Tel Aviv. This phenomenon is exemplified by the fact that the Tel Aviv City Hall has been taking a leading part in the organization, financing, and promotion of Pride parades and events in recent years. The present article analyzes a quantitative survey of overseas participants in the 2016 Pride events in Tel Aviv. It explores the motivations, attitudes, satisfaction, and behaviors of tourists, both LGBTQ+ and non-LGBTQ+. The results show that Tel Aviv is perceived as gay friendly by all participants, regardless of their affiliation with the LGBTQ+ community. We discuss the advantages of being a gay-friendly city via high visibility and social inclusion. Finally, we address 'pinkwashing', an umbrella term employed to describe the efforts by Israeli authorities to promote a positive image of Israel despite its questioned geopolitical reputation.

Original languageEnglish
Article number0106
Pages (from-to)79-99
Number of pages21
JournalIsrael Studies Review
Issue number1
StatePublished - 1 Mar 2020
Externally publishedYes

Bibliographical note

Publisher Copyright:
© Association for Israel Studies.


  • LGBTQ+
  • Pinkwashing
  • Pride Parade
  • Tel Aviv
  • Tourism


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