Exploring journalists' perceptions of media impact

Yariv Tsfati, Oren Livio

Research output: Contribution to journalArticlepeer-review


How journalists perceive media influence was explored by comparing results from a survey of Israeli journalists (n = 200) and a survey of the Israeli adult population (n = 1,203). As predicted, journalists demonstrated significant third-person perceptions (TPPs), but these were actually smaller than those of the public. Journalists tended more than the public to perceive media influence as positive. Journalists perceiving a stronger media influence were relatively new journalists and worked for local media, but had some formal education in journalism.

Original languageEnglish
Pages (from-to)113-130
Number of pages18
JournalJournalism and Mass Communication Quarterly
Issue number1
StatePublished - 2008
Externally publishedYes


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