Early adopters: Opinion leaders or opinion keepers?

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	American English
Title of host publication	NA - Advances in Consumer Research
Editors	Darren W. Dahl, Gita V. Johar, M.J. Stijn van Osselaer
Publisher	Duluth, MN : Association for Consumer Research
Volume	38
State	Published - 2011

see

Cite this

@inproceedings{dc7f03588844472c81ccd3c02758c64e,

title = "Early adopters: Opinion leaders or opinion keepers?",

author = "Sarit Moldovan",

note = "see",

year = "2011",

language = "American English",

volume = "38",

editor = "\{ Dahl\}, \{Darren W.\} and \{ Johar\}, \{Gita V.\} and \{Stijn van Osselaer\}, M.J.",

booktitle = "NA - Advances in Consumer Research",

publisher = "Duluth, MN : Association for Consumer Research",

}

TY - GEN

T1 - Early adopters

T2 - Opinion leaders or opinion keepers?

AU - Moldovan, Sarit

N1 - see

PY - 2011

Y1 - 2011

UR - https://www.acrwebsite.org/web/conferences/north-american-conference

M3 - Conference contribution

VL - 38

BT - NA - Advances in Consumer Research

A2 - Dahl, Darren W.

A2 - Johar, Gita V.

A2 - Stijn van Osselaer, M.J.

PB - Duluth, MN : Association for Consumer Research

ER -