Early Adopters: Opinion Leaders or Opinion Keepers

Research output: Contribution to conferencePaperpeer-review

Original languageAmerican English
StatePublished - 2010
EventMarketing Science Conference, 2010 - Cologne, Germany
Duration: 16 Jun 2010 → …

Conference

ConferenceMarketing Science Conference, 2010
Country/TerritoryGermany
CityCologne
Period16/06/10 → …

Cite this