Do early adopters walk the opinion leadership talk?:  A meta-analysis

Sarit Moldovan

Do early adopters walk the opinion leadership talk? A meta-analysis

Management

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	American English
Title of host publication	Proceedings of the 2020 SMA (Society for Marketing Advances) conference
State	Published - 2020
Event	EMAC - European Marketing Academy - 2020 Annual Conference - Budapest, Hungary Duration: 27 May 2020 → … http://emac-budapest2020.org/

Conference

Conference	EMAC - European Marketing Academy - 2020 Annual Conference
Country/Territory	Hungary
City	Budapest
Period	27/05/20 → …
Internet address	http://emac-budapest2020.org/

Bibliographical note

paper with similar title was given at the same conference 32158894

Cite this

@inproceedings{fb0d9d8e206f416094bcad976945d2a8,

title = "Do early adopters walk the opinion leadership talk?: A meta-analysis",

author = "Sarit Moldovan",

note = "paper with similar title was given at the same conference 32158894; EMAC - European Marketing Academy - 2020 Annual Conference ; Conference date: 27-05-2020",

year = "2020",

language = "American English",

booktitle = "Proceedings of the 2020 SMA (Society for Marketing Advances) conference",

url = "http://emac-budapest2020.org/",

}

TY - GEN

T1 - Do early adopters walk the opinion leadership talk?

T2 - EMAC - European Marketing Academy - 2020 Annual Conference

AU - Moldovan, Sarit

N1 - paper with similar title was given at the same conference 32158894

PY - 2020

Y1 - 2020

UR - https://societyformarketingadvances.org/resources/Documents/Conference/2020%20Conference/SMA%202020%20Virtual%20Conference%20Program.pdf

M3 - Conference contribution

BT - Proceedings of the 2020 SMA (Society for Marketing Advances) conference

Y2 - 27 May 2020

ER -

Do early adopters walk the opinion leadership talk? A meta-analysis

Conference

Bibliographical note

Other files and links

Cite this