| Original language | American English |
|---|---|
| State | Published - 2016 |
| Event | 102nd NCA annual convention in Philadelphia, PA. - Duration: 22 Nov 2016 → … |
Conference
| Conference | 102nd NCA annual convention in Philadelphia, PA. |
|---|---|
| Period | 22/11/16 → … |
A Goal-based framework integrating disparate media choice theories
Yoram Kalman, Keri K. Stephens, Dron M. Mandhana
Research output: Contribution to conference › Paper