A Goal-based framework integrating disparate media choice theories

Yoram Kalman, Keri K. Stephens, Dron M. Mandhana

Research output: Contribution to conference › Paper

Original languageAmerican English
StatePublished - 2016
Event102nd NCA annual convention in Philadelphia, PA. -
Duration: 22 Nov 2016 → …

Conference

Conference102nd NCA annual convention in Philadelphia, PA.
Period22/11/16 → …

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