Abstract
Media choice and selection theories are numerous and highly fragmented. While much of this theorizing has helped IS researchers better understand what influences people's media choices and selections, the proliferation of theories also leads to redundancies, and decreased clarity and impact. Here, we develop and apply an approach to "better know what we know" about a set of related theories. We present a unifying framework of media choice that (1) builds on prior work, (2) streamlines disparate lines of research, and (3) links media choices to goals. In addition to advancing media choice theorizing, the framework is a useful template for relating future research contributions to previous theories, an effective teaching aid, and a tool for practitioners applying media choice theories.
| Original language | English |
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| Title of host publication | Proceedings of the 52nd Annual Hawaii International Conference on System Sciences, HICSS 2019 |
| Editors | Tung X. Bui |
| Publisher | IEEE Computer Society |
| Pages | 6240-6249 |
| Number of pages | 10 |
| ISBN (Electronic) | 9780998133126 |
| State | Published - 2019 |
| Event | 52nd Annual Hawaii International Conference on System Sciences, HICSS 2019 - Maui, United States Duration: 8 Jan 2019 → 11 Jan 2019 |
Publication series
| Name | Proceedings of the Annual Hawaii International Conference on System Sciences |
|---|---|
| Volume | 2019-January |
| ISSN (Print) | 1530-1605 |
Conference
| Conference | 52nd Annual Hawaii International Conference on System Sciences, HICSS 2019 |
|---|---|
| Country/Territory | United States |
| City | Maui |
| Period | 8/01/19 → 11/01/19 |
Bibliographical note
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