Management discipline

Postal address
Israel

2187 Citations
28 h-index
161 Article
53 Conference contribution
36 Paper
29 Chapter
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2018

Opinion Leaders or Opinion Followers? The Effect of Centrality on Susceptibility to Group Influence
Shalev, E. & Schrift, R. Y., 10 May 2018, Marketing Science Institute.
Research output: Working paper
2006

What Drives Word-of-Mouth? The Roles of Product Originality and Usefulness
Moldovan, S., Goldenberg, J. & Chattopadhyay, A., 1 Jan 2006, Marketing Science Institute.
Research output: Working paper

Open Access