@inproceedings{6dffe636673041c0bae6e7d8f95e478b,
title = "Too much of a good thing?: How misaligned signals of popularity diminish product appeal",
author = "Sarit Moldovan and Meyrav Shoham and Yael Steinhart",
note = "see; 2020 ACR (Association for Consumer Research) conference ; Conference date: 01-10-2020",
year = "2020",
language = "American English",
volume = "48",
pages = "546--547",
editor = "Argo, {Jennifer } and Lowrey, {Tina M} and {Jensen Schau}, {Hope }",
booktitle = "NA - Advances in Consumer Research",
publisher = "Duluth, MN : Association for Consumer Research",
}