The effect of advertising on word-of-mouth

Sarit Moldovan; Donald R. Lehmann

The effect of advertising on word-of-mouth

Sarit Moldovan
, Donald R. Lehmann

ניהול

نتاج البحث: فصل من :كتاب / تقرير / مؤتمر › منشور من مؤتمر › مراجعة النظراء

اللغة الأصلية	إنجليزيّة أمريكيّة
عنوان منشور المضيف	NA - Advances in Consumer Research
المحررون	Margaret C. Campbell , Jeff Inman, Rik Pieters
ناشر	Duluth, MN : Association for Consumer Research
مستوى الصوت	37
حالة النشر	نُشِر - 2010

ملاحظة ببليوغرافية

see

الملفات والروابط الأخرى

https://www.acrwebsite.org/web/conferences/north-american-conference

قم بذكر هذا

@inproceedings{785d2bc9915e49d4be5c5187984a492b,

title = "The effect of advertising on word-of-mouth",

author = "Sarit Moldovan and Lehmann, \{Donald R.\}",

note = "see",

year = "2010",

language = "American English",

volume = "37",

editor = "\{Campbell \}, \{Margaret C. \} and \{ Inman\}, Jeff and Pieters, \{Rik \}",

booktitle = "NA - Advances in Consumer Research",

publisher = "Duluth, MN : Association for Consumer Research",

}

The effect of advertising on word-of-mouth. / Moldovan, Sarit; Lehmann, Donald R.
NA - Advances in Consumer Research . محرر / Margaret C. Campbell ; Jeff Inman; Rik Pieters. المجلد 37 Duluth, MN : Association for Consumer Research, 2010.

نتاج البحث: فصل من :كتاب / تقرير / مؤتمر › منشور من مؤتمر › مراجعة النظراء

TY - GEN

T1 - The effect of advertising on word-of-mouth

AU - Moldovan, Sarit

AU - Lehmann, Donald R.

N1 - see

PY - 2010

Y1 - 2010

UR - https://www.acrwebsite.org/web/conferences/north-american-conference

M3 - Conference contribution

VL - 37

BT - NA - Advances in Consumer Research

A2 - Campbell , Margaret C.

A2 - Inman, Jeff

A2 - Pieters, Rik

PB - Duluth, MN : Association for Consumer Research

ER -