The different roles of product originality and usefulness in generating word of mouth

Sarit Moldovan, Amitava Chattopadhyay, Jacob Goldenberg

نتاج البحث: فصل من :كتاب / تقرير / مؤتمر › منشور من مؤتمر › مراجعة النظراء

اللغة الأصلية	إنجليزيّة أمريكيّة
عنوان منشور المضيف	NA - Advances in Consumer Research
المحررون	Angela Y. Lee , Dilip Soman
ناشر	Duluth, MN : Association for Consumer Research
الصفحات	49-51
مستوى الصوت	35
حالة النشر	نُشِر - 2008

see

الملفات والروابط الأخرى

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The different roles of product originality and usefulness in generating word of mouth. / Moldovan, Sarit; Chattopadhyay, Amitava; Goldenberg, Jacob.
NA - Advances in Consumer Research . محرر / Angela Y. Lee ; Dilip Soman. المجلد 35 Duluth, MN : Association for Consumer Research, 2008. صفحة 49-51.

نتاج البحث: فصل من :كتاب / تقرير / مؤتمر › منشور من مؤتمر › مراجعة النظراء

TY - GEN

T1 - The different roles of product originality and usefulness in generating word of mouth

AU - Moldovan, Sarit

AU - Chattopadhyay, Amitava

AU - Goldenberg, Jacob

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VL - 35

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BT - NA - Advances in Consumer Research

A2 - Lee , Angela Y.

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PB - Duluth, MN : Association for Consumer Research

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