Share and scare: Solving the communication dilemma of early adopters with a high need for uniqueness

Sarit Moldovan, Yael Steinhart, Shlomit Ofen

نتاج البحث: فصل من :كتاب / تقرير / مؤتمر › منشور من مؤتمر › مراجعة النظراء

اللغة الأصلية	إنجليزيّة أمريكيّة
عنوان منشور المضيف	NA - Advances in Consumer Research
المحررون	Zeynep Gürhan-Canli, Cele Otnes, Rui (Juliet) Zhu
ناشر	Duluth, MN : Association for Consumer Research
الصفحات	232-235
مستوى الصوت	40
حالة النشر	نُشِر - 2012

see

الملفات والروابط الأخرى

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Share and scare: Solving the communication dilemma of early adopters with a high need for uniqueness. / Moldovan, Sarit; Steinhart, Yael; Ofen, Shlomit.
NA - Advances in Consumer Research . محرر / Zeynep Gürhan-Canli; Cele Otnes; Rui (Juliet) Zhu. المجلد 40 Duluth, MN : Association for Consumer Research, 2012. صفحة 232-235.

نتاج البحث: فصل من :كتاب / تقرير / مؤتمر › منشور من مؤتمر › مراجعة النظراء

TY - GEN

T1 - Share and scare

T2 - Solving the communication dilemma of early adopters with a high need for uniqueness

AU - Moldovan, Sarit

AU - Steinhart, Yael

AU - Ofen, Shlomit

N1 - see

PY - 2012

Y1 - 2012

UR - https://www.acrwebsite.org/web/conferences/north-american-conference

M3 - Conference contribution

VL - 40

SP - 232

EP - 235

BT - NA - Advances in Consumer Research

A2 - Gürhan-Canli, Zeynep

A2 - Otnes, Cele

A2 - Zhu, Rui (Juliet)

PB - Duluth, MN : Association for Consumer Research

ER -