Positively useless: irrelevant negative information enhances positive impressions

Keyphrases

• Consumer Evaluation 50%
• Five-star Ratings 50%
• Irrelevant Information 100%
• Moderating Role 50%
• Negative Valence 50%
• Online Reviews 100%
• Positive Reviews 50%
• Post-choice Satisfaction 50%
• Product Preference 50%
• Review Source 50%
• Valence 50%

Social Sciences

• Product Preference 100%