@inproceedings{944c052355154d10bfe67f60df7673b8,
title = "Perception of Innovation: How to attract non-early adopters to adopt earlier",
author = "Sarit Moldovan and Ruth Zwick and Liat Hadar",
note = "see; 2020 ACR (Association for Consumer Research) conference ; Conference date: 01-10-2020",
year = "2020",
language = "American English",
volume = "48",
pages = "738--739",
editor = "Argo, {Jennifer } and Lowrey, {Tina M} and {Jensen Schau}, {Hope }",
booktitle = "NA - Advances in Consumer Research",
publisher = "Duluth, MN : Association for Consumer Research",
}