Myth and ethics in business

Aviva Geva

نتاج البحث: نشر في مجلةمقالةمراجعة النظراء


Business myth is generally treated in business ethics literature as a mental obstacle that must be removed in order to prepare the ground for rational thinking on the ethical aspect of business conduct. This approach, which focuses on the content of myth, does not explicate the nature and function of myth. Based on the study of myth in the fields of humanities and social sciences, this paper develops a theoretical framework and analytical tool - the revolving-door model - for researching myth in business. The proposed framework (1) offers new perspectives on myth: the consumer's, the producer's, the mythologist's, and the ethicist's; (2) explicates various distortion mechanisms of the myth; and (3) enables a redefinition of the relation of business myth to business ethics. The applicability of this framework is demonstrated by means of a real case which sets the stage for examining a set of common myths.

اللغة الأصليةالإنجليزيّة
الصفحات (من إلى)575-597
عدد الصفحات23
دوريةBusiness Ethics Quarterly
مستوى الصوت11
رقم الإصدار4
المعرِّفات الرقمية للأشياء
حالة النشرنُشِر - أكتوبر 2001


أدرس بدقة موضوعات البحث “Myth and ethics in business'. فهما يشكلان معًا بصمة فريدة.

قم بذكر هذا