Multi-sided advertising markets: Dynamic mechanisms and incremental user compensations

Moran Feldman, Gonen Frim, Rica Gonen

نتاج البحث: فصل من :كتاب / تقرير / مؤتمرمنشور من مؤتمرمراجعة النظراء


Online advertising has motivated companies to collect vast amounts of information about users, which increasingly creates privacy concerns. One way to answer these concerns is by enabling end users to choose which aspects of their private information can be collected. Based on principles suggested by Feldman and Gonen (2018), we introduce a new online advertising market model which uses information brokers to give users such control. Unlike Feldman and Gonen (2018), our model is dynamic and involves multi-sided markets where all participating sides are strategic. We describe a mechanism for this model which is theoretically guaranteed to (approximately) maximize the gain from trade, avoid a budget deficit and incentivize truthfulness and voluntary participation. As far as we know, this is the first known dynamic mechanism for a multi-sided market having these properties. We experimentally examine and compare our theoretical results using real world advertising bid data. The experiments suggest that our mechanism performs well in practice even in regimes for which our theoretical guarantee is weak or irrelevant.

اللغة الأصليةالإنجليزيّة
عنوان منشور المضيفDecision and Game Theory for Security - 9th International Conference, GameSec 2018, Proceedings
المحررونLinda Bushnell, Radha Poovendran, Tamer Basar
ناشرSpringer Verlag
عدد الصفحات21
رقم المعيار الدولي للكتب (المطبوع)9783030015534
المعرِّفات الرقمية للأشياء
حالة النشرنُشِر - 2018
الحدث9th International Conference on Decision and Game Theory for Security, GameSec 2018 - Seattle, الولايات المتّحدة
المدة: ٢٩ أكتوبر ٢٠١٨٣١ أكتوبر ٢٠١٨

سلسلة المنشورات

الاسمLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
مستوى الصوت11199 LNCS
رقم المعيار الدولي للدوريات (المطبوع)0302-9743
رقم المعيار الدولي للدوريات (الإلكتروني)1611-3349


!!Conference9th International Conference on Decision and Game Theory for Security, GameSec 2018
الدولة/الإقليمالولايات المتّحدة

ملاحظة ببليوغرافية

Publisher Copyright:
© 2018, Springer Nature Switzerland AG.


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