Media imperialism beyond the Anglo-Saxon axis, or negotiated hybridity? Neo-Orientalist telenovelas and transnational business in Brazilian television

نتاج البحث: نشر في مجلةمقالةمراجعة النظراء

ملخص

Since the beginning of the millennium, several Brazilian telenovelas have been partially produced abroad, incorporating in their storylines protagonists from different ethnic and religious backgrounds, exotic customs, foreign jargon, and attractive tourist locations in Middle Eastern and south-east Asian countries. This article aims to contribute to the debate regarding the asymmetries in media contents flow from "central" to "developing" countries, through analyzing the production of Brazilian "transnational" telenovelas broadcasted during 2001-2012. Rejecting the media imperialism thesis as formulated in the 1960s and 1970s, as well as the more optimistic approaches pointing to the erosion of persistent asymmetries in the production and reception of television contents, this study examines the economic, cultural, and political forces driving the production and consumption of television contents outside the Anglo-Saxon axis, pointing to the cooperation, conflicts, and negotiations between television producers, national audiences, international publics, and private actors.

اللغة الأصليةالإنجليزيّة
الصفحات (من إلى)562-578
عدد الصفحات17
دوريةJournal of Consumer Culture
مستوى الصوت17
رقم الإصدار3
المعرِّفات الرقمية للأشياء
حالة النشرنُشِر - 1 نوفمبر 2017
منشور خارجيًانعم

ملاحظة ببليوغرافية

Publisher Copyright:
© SAGE Publications.

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