Managing word of mouth: An examination of the link between new product dimensions and word of mouth

Sarit Moldovan, Jacob Goldenberg, Amitava Chattopadhyay

نتاج البحث: فصل من :كتاب / تقرير / مؤتمر › منشور من مؤتمر › مراجعة النظراء

اللغة الأصلية	إنجليزيّة أمريكيّة
عنوان منشور المضيف	Proceedings of the 34th EMAC conference
حالة النشر	نُشِر - 2005
الحدث	34th EMAC conference: Rejuvenating Marketing: Contamination, innovation, integration - Milan, إيطاليا المدة: ٢٤ مايو ٢٠٠٥ → …

قم بذكر هذا

@inproceedings{934b63ba77b548e59ab28252a720c829,

title = "Managing word of mouth: An examination of the link between new product dimensions and word of mouth",

author = "Sarit Moldovan and Jacob Goldenberg and Amitava Chattopadhyay",

year = "2005",

language = "American English",

booktitle = "Proceedings of the 34th EMAC conference",

note = "34th EMAC conference : Rejuvenating Marketing: Contamination, innovation, integration ; Conference date: 24-05-2005",

}